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Swot analysis a scan of the internal and external environment is an important part of the strategic planning process environmental factors internal to the firm usually can be classified as strengths (s) or weaknesses (w), and those external to the firm can be classified as opportunities (o) or threats (t. Mcdonald’s stakeholders' interests and corporate social responsibility programs are discussed in this case study and analysis on the firm's csr performance. Topic: topic question no3, mcdonald’s (from week 12 case study ‘china’s big mac attack’ ) and its strategic appreciation using swot analysis and its.